Digital Manager

One of our clients, a western pharmaceutical company, is looking to hire a Digital Manager.

Areas of accountabilities:

  • Develop and implement digital marketing strategy and innovation concepts based on products objectives
  • In cooperation with product groups and external agencies develop, implement and follow up media plan for products
  • Support product groups on promotions through media channels, including electronic media
  • Build up on-line communication with KOLs through developing and implementing:
    • specialized portals for physicians and pharmacists
    • remote training programs
  • Develop universal internet sites’ platform for products promotion
  • Develop formats and further implement e-visits for targeted client groups
  • Establish regular assessment of digital campaigns effectiveness
  • Monitor competitor’s actions in digital area
  • Implement targeted electronic mailing system
  • Amend and update product internet sites on a regular basis
  • Create and keep up to date clients’ electronic database
  • Develop new communication channels in the intranet (webinars, etc.)
  • Interact with IT department on the technical questions
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